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Evaluating Nonprofit Models: A Guide for Funders

In the field of philanthropy, understanding diverse funding models drives strategic and high-impact giving. Funders should align their donations with their philanthropic vision, consider model-specific risks, transparency, and potential for financial diversification. Such understanding allows more effective donations, meeting immediate needs, and contributing to long-term nonprofit success.
Avraham Lifshitz

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Introduction

In the realm of philanthropy, understanding the diverse funding models of nonprofit organizations is key to strategic and impactful giving. This comprehensive guide delves into various models, offering insights for potential funders on aligning their contributions with their philanthropic goals.

Understanding Nonprofit Funding Models

Nonprofits adopt different funding models, each tailored to their mission and operational strategy. The Stanford Social Innovation Review outlines ten distinct models:

Heartfelt Connector

These organizations create deep emotional connections between volunteers and individual donors. For example, a Jewish community center (JCC) engaging local community members to fund cultural and educational programs.

Example: Jewish Federations build strong social giving communities.

Advantages: Builds strong community connections, often resulting in loyal donor bases.

Disadvantages: Can be limited by the size of the community and the depth of its resources.

Ideal NGO and Funder: Community-focused NGOs; funders seeking deep, personal connections to causes.

Beneficiary Builder

Nonprofits serving their primary donors directly.

Example: An example would be a Holocaust survivors’ aid organization funded largely by the descendants of survivors. Another example would be Yad Sarah, providing medical and rehabilitation equipment for free, but often beneficiaries become donors.

Advantages: Direct impact on beneficiaries can be a strong motivator for donors.

Disadvantages: May struggle if the beneficiary base is limited in size or wealth.

Ideal NGO and Funder: NGOs with a clear beneficiary group; donors who want to see an immediate impact.

Member Motivator

Groups offering benefits to paying members. It funds its operations through membership dues while providing various services.

Example: Jewish Community Centers (JCCs) and synagogues across the globe collect dues for community and spiritual services.

Advantages: Stable income from membership fees; strong community engagement.

Disadvantages: Limited by the size and engagement level of the membership.

Ideal NGO and Funder: Membership-based organizations; donors interested in community building.

Big Bettor

Funded primarily by a few major donors or foundations.

Example: Taglit-Birthright Israel, has been supported by large donors like the Adelson Family Foundation. Large donations brought over 600,000 people to Israel on heritage trips, but in 2022, the Adelson Family Foundation dramatically cut their funding leading to program cuts.

Advantages: Large donations can fund significant projects.

Disadvantages: High dependency on a few donors; potential volatility.

Ideal NGO and Funder: Large-scale initiatives; funders capable of making significant donations.

Public Provider

Government-funded organizations providing public services, receive government grants to provide assistance. In Israel, this is a significant channel, as recently as 2020 disbersing over 2.49 billion NIS to nonprofits. This number is expected to rise with the government’s response to the Iron Swords War.

Example: Israel’s public hospitals, receiving government funding.

Advantages: Steady funding stream; potential for large-scale impact.

Disadvantages: Susceptible to political and policy changes.

Ideal NGO and Funder: NGOs aligned with government priorities; funders interested in public-private partnerships.

Policy Innovator

Nonprofits funded to enact social change through policy, such as an advocacy group working on judicial policies in Israel.

Example: The Israel Democracy Institute or the Kohelet Forum, influencing public policy.

Advantages: Potential for large-scale societal impact.

Disadvantages: Success can be hard to measure; subject to political climates.

Ideal NGO and Funder: NGOs focused on policy change; donors interested in systemic impact.

Beneficiary Broker

Acting as intermediaries for government funds, like an NGO managing government-funded housing projects for low-income families in Israel.

Example: NGOs managing government-funded housing projects in Israel like Amidar or Israeli organizations that win bids to operate community centers.

Advantages:Steady funding for specific projects.

Disadvantages: Limited control over funding; bureaucratic complexities.

Ideal NGO and Funder: NGOs skilled in government collaboration; funders comfortable with indirect impact.

Resource Recycler

Organizations receiving corporate donations, often in-kind. For instance, a nonprofit that receives donated products from Israeli tech companies to support educational programs.

Example: A nonprofit receiving excess technology or office equipment from Israeli tech companies, like Shinua Chevrati (Social Delivery).

Advantages: In-kind resources can reduce operational costs.

Disadvantages: Dependence on corporate priorities and surplus.

Ideal NGO and Funder: Organizations with clear resource needs; corporate funders offering in-kind donations.

Market Maker

Creating a market for services and charging fees, such as a nonprofit hospital in Israel providing specialized medical services or an educational institution creating a niche.

Example:Nonprofit hospitals in Israel charging for specialized services, or a high school that focuses on a cybersecurity learning program.

Advantages: Can generate substantial revenue; less donor dependence.

Disadvantages: Requires market viability; potential mission drift.

Ideal NGO and Funder: NGOs with marketable services; funders interested in social enterprise models.

Local Nationalizer

Local affiliates of national organizations adapting national models to local contexts, like an Israeli branch of a global Jewish charity or a global humanitarian organization.

Example: Israeli branches of global Jewish charities like JDC or the Jewish Agency, or local Israeli branches of international organizations, like Israel Netball or Society for International Development- Israel (SID-Israel).

Advantages: Benefit from global brand and resources; local adaptability.

Disadvantages: May face challenges in localizing global strategies.

Ideal NGO and Funder: Local branches of global organizations; funders valuing both local and global impact.

Importance for Funders

Understanding a nonprofit’s funding model is crucial for several reasons:

Strategic Philanthropy

It aligns donors’ contributions with organizations whose funding models match their philanthropic vision. Funders should ask themselves what type of ongoing role or influence they wish to have in the nonprofit. A donor passionate about grassroots activism might be more inclined to support a ‘Heartfelt Connector’. A donor passionate about cancer research due to a sick family member would be interested in a ‘Beneficiary Builder’.

Other Considerations

Donors might support a specific model based on alignment with personal values, interest in a particular sector (e.g., healthcare, education), or belief in a specific type of societal change. The donor can take into account the funding model of the organization when evaluating the alignment between desired philanthropic impact and impact of the nonprofit’s programs. The funding model will shed light on the nature of the impact of the nonprofit’s program.

Examples in Jewish and Israeli Philanthropy

A donor supporting a ‘Policy Innovator’ might be driven by a desire to influence Israeli environmental policy. Another might choose a ‘Beneficiary Builder’ like a Holocaust survivors’ aid group due to personal family history. Or a philanthropist looking for a broad internationally replicable solution might find that a “Beneficiary Broker” is too tailor-made for the specific country circumstances that would make it less relevant in other countries.

Risk Assessment

Different models carry different levels of risk. Understanding these can help donors make more informed decisions about the sustainability and impact of their contributions.

Dealing with Unique Risks for Each Model

Each model carries its own set of risks. For instance, ‘Heartfelt Connectors’ might struggle during economic downturns when community giving decreases. ‘Big Bettors’ face the risk of donor withdrawal. ‘Public Providers’ are susceptible to changes in government policy. The funder could evaluate the sustainability of the funding model, considering any unique circumstances, and plan for ways to mitigate risk. Funders could consider the possibility of follow-on investment, spacing their investment over multiple periods, or doing outcome-based funding.

Transparency and Accountability

Knowledge of the funding model can offer insights into how funds are managed and allocated, which is particularly important in the context of Jewish and Israeli philanthropy, where community trust and accountability are paramount.

Model-Dependent Transparency

Some models, like ‘Market Makers’, inherently require higher levels of financial transparency due to their business-like nature. In contrast, ‘Big Bettors’ might have less public scrutiny but require strong accountability to a few key donors.

Considerations and Red Flags

Potential red flags include a lack of clear financial reporting in ‘Member Motivators’ or over-reliance on a single donor in ‘Big Bettors’. Models like ‘Heartfelt Connectors’ can encourage greater transparency due to their community-centric approach.

Improving Nonprofit Models: The Role of Funders

Funders can play a significant role in enhancing the effectiveness of nonprofit models:

Diversifying Income Sources

Encouraging and supporting nonprofits to diversify their income sources can lead to greater financial stability. For example, assisting a ‘Big Bettor’ organization to develop a broader donor base.

Capacity Building

Offering expertise and resources for organizational development can strengthen nonprofits’ operational capabilities. This can be a force multiplier and significantly raise the SROI (social return on investment). Often, small organizations do not have the professional or financial capacity to do the equivalent of R&D, nor do they have the tools for impact evaluation sector-wide. Funders do.

Strategic Partnerships

Long-term collaborations between donors and nonprofits can provide stability and foster continuous improvement in services and outreach.

Connection to Funding Model

Funder’s Role Variance: The role of the funder varies with the funding model. In a ‘Public Provider’ model, a funder might focus on public-private partnerships, while in a ‘Big Bettor’ scenario, the funder might play a more active role in governance and strategy.

Evaluating the Model for Impact Enhancement: Funders should assess how their desired role aligns with the nonprofit’s funding model. For instance, a desire for high involvement and visibility might align better with a ‘Beneficiary Builder’ than a ‘Public Provider’

Conclusion

For donors, a deep understanding of nonprofit funding models is crucial. It allows for more strategic, impactful, and sustainable philanthropy. By aligning their support with the appropriate funding models, donors can significantly enhance the effectiveness of their contributions, ensuring that they not only meet immediate needs but also contribute to the long-term viability and success of the nonprofits they support.

Avraham Lifshitz is a consultant at Sector4 Strategy and a member of the the Editorial Board of Koshergiving.com.
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