December 5, 2023

In 2012, after a decade of service, Menachem handed over the reins of pizzaIDF to his son, Elisha. An army veteran, Elisha understood that many of the pizzas sent by pizzaIDF ended up in army headquarters, and not with the soldiers serving in the field. Elisha was determined to make sure that the pizzas arrived at their intended destinations, bringing encouragement to the soldiers in need of warm food and a pick-me-up.